There are 12 essential elements of a successful internal communications strategy:
1. Effective employee-directed communications must be led from the top Effective communications require the active commitment and endorsement of senior managers. It is not enough simply to develop a 'vision statement' or formulate in general terms the values by which the company lives. Behaviour is what counts. Managers must be seen to behave in a manner that is consistent with the ethos they are promoting.
2. The essence of good communications is consistency At all costs Cheap Jerseys Wholesale , avoid following fashion and tinkering. If you try to improve communications and then fail-because your messages are inconsistent or are 'good news only'-things will not quietly settle back into the way they used to be. You will inevitably have created expectations, and may have to live with the consequences of having disappointed those expectations.
3. Successful employee communications owe as much to consistency, careful planning and attention to detail as they do to charisma or natural gifts We might not all be another Zig Ziglar, Tony Robbins or Bill Clinton. But even such communication 'giants' slip up if they fail to plan Cheap Jerseys From China , fail to pay attention to detail and fail to project a consistent message.
4. Communication via the line manager is most effective ' Line Manager to employee' communication is an opportunity for people to ask questions and check that they have understood the issues correctly. However, be aware that business urgency and reality may dictate the need, on many occasions, to inform employees directly rather than relying entirely on the cascade process. (Though managers will still need to answer people's questions and listen to their views.)
5. Employee communications are not optional extras Cheap Jerseys China , they are part of business as usual and should be planned and budgeted for as such An employee communications plan-key themes, targets, objectives and resources-provides a context in which to deliver initiatives that arise at short notice.
6. There must be integration between internal and external communications There must be a fit between what you are telling your people and what you are telling your customers, shareholders and public. (By the same token Cheap Jerseys , there must be a fit between what you are telling your people, and what the external media are telling them.)
7. Timing is critical However clearly expressed and well-presented your message may be, if it arrives at the wrong time you might as well not have bothered. Old news is often worse than no news. Consequently, it is important to ensure that the channels you use can really deliver at the time you need them to.
8. Tone is important Expressing overly-gushing enthusiasm about a technical change of little real significance to your staff or public at large is scarcely calculated to make people take your message to heart. If they don't take that message to heart Wholesale Football Jerseys , why would they take the rest of what you say to their bosoms?
9. Never lose sight of the 'what's in it for me?' factor We are self-interested creatures. I may have invented the most amazing gadget ever, but unless I get you emotionally involved you are never likely to listen to my message about it. But if I can show you how my gadget will revolutionise your life, add dollars to your wallet, free up your time Wholesale NFL Jerseys , fix your smelly feet, wash your car for you, stop your kids arguing with you, bring peace with your spouse Wholesale Jerseys China , bring world peace?
10. Communication is a two-way process Employee communications are NOT a one-way information dump. Capturing feedback is of critical importance, and if you are not seen to be listening and acting on what you are told, why should people bother telling you?
11. A single key theme or a couple of key themes is a means of giving coherence to a range of diverse employee communications initiatives In recent years, the overriding theme of many corporate employee communications has been the impact on the business of competition Wholesale Jerseys , regulation and economic forces. Many messages and initiatives can therefore be evaluated according to the light they shed on one or more of these key themes.
12. Set your standards and stick to them Determine which channels should be mandatory and which should be optional; establish quality standards for all channels and review these at least annually.
When you match consumer psychology with effective communication styles you get a powerful combination. Lee Hopkins can show you how to communicate better for better business results. At you can find the secrets to communication success. Bubble Wrap Roll Market: Dynamics, Segments and Supply Demand with Forecast by KishorTMR · December 9, 2019
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