DUBAI, May 21 (Xinhua) -- Apple's Chief Executive Officer Tim Cook on Saturday paid a surprise visit to the United Arab Emirates' (UAE) first official Apple retail store that opened last October, local daily Gulf News reported.
At the store, which is at Dubai's Mall of the Emirates, Cook met with customers and employees and briefly discussed the latest trends around Apple's flagship products iPhone, iPad and iMacs.
The Apple CEO made the stop in the Gulf metropolis while returning from India where he met with India's Prime Minister Narendra Modi in New Delhi on Saturday.
Last October, the UAE opened two official stores for the Cupertino, California-based technology giant, in Dubai's Mall of the Emirates and Abu Dhabi's Yas Mall.
Look to the Future Published: 14.11.2008 | Author: kayemarks | Category: Advertising Cheap Marcus Peters Jersey , Business, Marketing
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But none of that is really what the brand name is. Their long-term marketing goal was to become a company heavily associated with children鈥檚 entertainment, and that is exactly what they were able to achieve. While other companies may have been making cartoon shows Cheap Rob Havenstein Jersey , they didn鈥檛 have the strong brand association that Disney had, and that鈥檚 why Disney was able to become the leader in animated movies when they were first beginning.
No matter what your industry is if you鈥檙e able to make a strong brand name people are going to feel safer doing business with you. They鈥檒l seek out your brand in order to know they鈥檙e getting a quality piece of merchandise. If you just have the product with no brand images behind it people aren鈥檛 going to care as much about who you are as a company.
If all your marketing does is sell your products, you aren鈥檛 thinking about the right long-term goals. Your company needs to know that to be really successful, you need to spend the time developing a strong brand.
Kaye Z. Marks is an avid writer and follower of developments in the color printing industry and how these improvements can benefit small to medium-scale businesses.
Related Articles: How to Do Sensual AdvertisingPlan Ahead for Stronger MarketingMarketing in Your Free TimeRules of Color in Print DesignUpdating Your ImageKeep Up With Your In-Store MarketingAre You a Specialist?Color Trends for 2008Making Your Letterhead Look GoodThe Right Marketing for the Right Customers Article Tags: color printing
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