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Self Promoting vs. Product Promoting Marketing Articles | October 18, 2008 There are often two different primary ways of marketing your company. The first is by focusing on something your company does. Think about those who promote different services they provide, products t...
There are often two different primary ways of marketing your company. The first is by focusing on something your company does. Think about those who promote different services they provide Wholesale Ben Roethlisberger Jersey , products they sell, or the prices they have.
With a marketing approach like this the products are going to be the center of your marketing. Your company name will be there, yes, but the focus will remain primarily on your product or service.
If low prices is the approach than everything in your marketing will emphasize the prices, usually in comparison to the competition. You?ll mention the prices of various items, your company name in the top or bottom corner of the advertisement. Your company name will always be there Wholesale James Conner Jersey , but never in the center of the ad, because that isn?t really the point.
The other kind of marketing is promoting your company specifically. You don?t mention any one product or one aspect of your company that?s good, but do a general promotion of your company and your brand name.
These kinds of advertisements will have a strong emphasis on a company name or brand name. The company may greatly promote low prices in something like this as well, but the focus of the ad will be on the company offering those low prices rather than the prices themselves. Just like with products, there might be products on those advertisements, but this won?t be the primary focus.
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