PITTSBURGH -- The Pittsburgh Penguins are shifting their arena naming rights from Consol Energy Center to PPG Paints Arena.The move comes as Pittsburgh-based PPG increases its efforts in the retail paint business and Consol, based in suburban Cecil Township, has struggled with financial losses while transitioning from a coal-based firm to one fueled by the future of natural gas.Its a great opportunity for PPG and its a great opportunity for the Penguins, team president David Morehouse said at a news conference Tuesday. Its not going to be just a name on the building.Morehouse and Bryan Iams, PPGs vice president of corporate and government affairs, said the team and worldwide coatings company plan cross-promotions to boost both brands, as well as the profile of both in the community.What you may see is a little more of a fan interaction because of the retail component of their business, Morehouse said.Iams said the company sees a significant opportunity from a growth standpoint. A great opportunity to increase sales in all our stores. The naming rights deal also boosts the companys profile in the Pittsburgh region where 2,500 of its 46,000 worldwide employees are based.Consol became a major Penguins sponsor before they won the Stanley Cup in 2009, while still playing in the since-razed Civic Arena across the street. The energy company signed on as the new arenas title sponsor before it opened in 2010. The 21-year deal was estimated to be worth about $105 million, though the terms were never formally disclosed, nor were those of the new deal.Consol wasnt represented at the news conference, but its president and CEO, Nick DeIuliis, issued a statement, saying the companys mission back then was to catapult the region to new heights by catalyzing the creation of a venue to benefit the entire tristate community. We also wanted to keep a hockey team in our region, he said, referring to the public-private partnership that funded the arena and prevented the Penguins from moving.Ron Dick, an associate professor of sports marketing at nearby Duquesne University, said the deal makes sense for all involved.There are 14 years or so left on this deal, and compared to other buildings nationally, the $100 million or so price tag is pretty low, Dick said. Pittsburgh is pretty price-sensitive. The (New York) Mets get $400 million for the same 20-year period to have Citibanks name on their field.But it all comes back to the current state of the gas and coal industries, Dick said.Consol reported a net loss of $603 million for the quarter that ended June 30, and its latest earnings have yet to be published.Consol has been cutting costs -- it wont renew a 10-year naming rights deal that expires in 2017 for the ballpark of the minor-league Washington Wild Things about 20 miles away -- and earlier this year announced plans to resume gas drilling in the Utica and Marcellus shale formations.Meanwhile, PPG has sold its flat glass business for $750 million to a Mexican firm in July, and the company founded at Pittsburgh Plate Glass in 1883 now realizes most of its income from paints and other coatings.Signage and other changes are expected to be in place by the time the Penguins open the season at home Oct. 13.Wholesale Yeezy China . The Oilers come in having lost five in a row (0-4-1) and 16 of their last 20 games, dropping a 2-1 decision to the Vancouver Canucks on Tuesday. Clearance Yeezy For Sale . Thousands of fans at Mosaic Stadium will be cozying up to each other in an effort to stay warm in chilly temperatures and block the Prairie wind that locals say can knock your socks off. https://www.yeezychina.us/ . -- There were a lot of firsts for the Edmonton Oilers on Tuesday night. Cheap Yeezy Free Shipping . "Were just throwing s--- at the wall hoping something sticks," said Tortorella about the possible line combinations for Fridays game against Columbus. The Canucks have lost five straight games and six of their last seven, leaving them in a logjam in the Pacific Division, currently sitting fifth - good for ninth in the Western Conference. Cheap Yeezy China . -- Running backs Darren McFadden and Rashad Jennings were back at practice for the Oakland Raiders on Wednesday despite being hampered by hamstring injuries.(STATS) -- Even veteran teams and coaches can learn from their mistakes.Richmond wasnt exactly in a New York state of mind -- or the right state of mind -- during the first road trip of its CAA Football schedule. A late arrival and early start time had the then-No. 2 Spiders out of whack throughout their Sept. 17 visit to Stony Brook, and the disorder was evident in a lethargic and mistake-filled performance that ended in a stunning 42-14 defeat.Having since regained their bearings with a pair of hard-earned wins over quality opponents, the sixth-ranked Spiders have a chance to leave the Empire State with a far more positive memory in Saturdays conference clash with No. 16 Albany (3:30 p.m. ET). Coach Danny Rocco insists his team will be better prepared for this Northeast sojourn, which carries considerably more weight than one might have initially expected following the events of the seasons opening five weeks.At Stony Brook, other than the fact that we got our butts kicked, we were on a tight window when we got there, he said. It was a noon kick, we didnt get there as early as we were supposed to get there. I will make sure I get my team into the locker room well in advance of the 2 1/2 hours prior to the kick.If that humbling outcome didnt get the 2015 FCS national semifinalists attention, the Great Danes impressive start surely has. Behind a resurgent rushing attack and a remarkably resourceful defense, upstart Albany (4-0, 1-0 CAA) stands as the leagues lone unbeaten team and owns the highest national ranking in program history.Coach Greg Gattuso attributes his young squads turnaround to its own lessons learned from last years visit to Richmond (4-1, 1-1). Down 38-10 early in the third quarter, the Great Danes scored 21 unanswered to put a considerable scare in the eventual CAA co-champions on Halloween.I thought we struggled with being resilient last year and got ourselves down when things when bad, he said. I saw a change last year, actually against Richmond when they got up big on us in the second half early. Instead of quit playing we started to fight back, and we started making progress from that point.That fortitude has shown up this season in the form of fourth-quarter comebacks against FBS member Buffalo and Saint Francis, in which the Great Danes -- picked 11th of 12 teams in the conferences preseeason poll -- outscored the Red Flash 20-0 after halftime in the preceding game to last weeks bye.dddddddddddd Albany has outscored its opponents 53-14 in the fourth quarter thus far.Richmond displayed some grit of its own in last weekends matchup with Towson. Down by seven early in the third quarter, the Spiders rallied for 10 straight points to pull out a 31-28 victory and avoid a potentially disastrous 0-2 start in CAA play.I think what is critical with this team is that when we need each other, were there to pick each other up, quarterback Kyle Lauletta said. When the offense has struggled to get in rhythm, the defense has picked us up. When the defense has needed us, weve been able to put a few drives together.The win was Richmonds school-record 10th straight at Robins Stadium, but it has lost its last three conference road games dating back to last November. Lauletta, the CAA preseason player of the year and league leader in passing yards (1,504) and touchdown passes (13), has thrown eight interceptions in those defeats.The junior will have to choose his spots carefully against Albanys highly opportunistic defense. The Great Danes lead the FCS with a plus-13 turnover margin and 2.25 interceptions per game.Albany hopes to use another strength to its advantage as it vies for its first league win over a Top 25 opponent. The Great Danes, 0-6 against ranked CAA members since joining in 2014, possess the conferences leading rusher in Elijah Ibitokun-Hanks, who piled up a career-high 202 yards in last seasons meeting with the Spiders.Richmond has struggled to defend the run in recent weeks, having surrendered 640 yards and 11 touchdowns on the ground over its last three games.Gattuso also seeks a boost from an anticipated large Homecoming crowd in a game billed as Albanys biggest since entering the CAA.The reason this is a big game is because weve played well, he said. (The Spiders) are very good, theyve jumped out big on us the last two years and I think they kind of pulled off the gas a little bit. But hopefully this is a game where were going to show up and play a full four quarters and were going to give it our best shot.Its obviously a huge challenge, but were excited about it. ' ' '